Consumer Edge Research is a preeminent independent equity research boutique focused on the global consumer sector, including consumer staples and consumer discretionary. We generate non-consensus ideas combining uniquely thorough, fact-based, primary research with rigorous valuation analysis and perspective from years of covering our sectors. Our team has over 100 years of combined experience in the consumer and financial services industries. Our data are gathered both from global syndicated sources as well as primary research surveys, industry insights and other proprietary data collection. We offer a high level of service and responsiveness by keeping a focused client list.
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March 07, 2012
By DAVID SEGAL YOU want a trip to Kellogg — the birthplace of Honey Smacks, Apple Jacks and countless other sugar-slathered classics — to feel…