Consumer Edge Research is the preeminent independent equity research and consulting boutique focused on the global consumer staples sector, including the beverages, food, cosmetics, household and personal care and tobacco sectors. We generate non-consensus ideas combining uniquely thorough, fact-based, primary research with rigorous valuation analysis and perspective from years of covering our sectors. Our team has over 80 years of combined experience in the consumer and financial services industries. Our work is supported by extensive industry relationships developed over two decades. Our data are gathered both from global syndicated sources as well as primary research surveys, channel checks and other proprietary data collection. We offer a high level of service and responsiveness by keeping a focused client list.
CER has conducted a +27 page survey on 2,600 consumers looking at Starbucks and the launch of VIA, their new single serve coffee offering. Starbucks…
If you are interested in purchasing this or other reports contact us.
January 08, 2010
By Karen Talley
Of DOW JONES NEWSWIRES
NEW YORK (Dow Jones)—The burst of Christmas buying may already be over, according…