Consumer Edge Research is a preeminent independent equity research boutique focused on the global consumer sector, including consumer staples and consumer discretionary. We generate non-consensus ideas combining uniquely thorough, fact-based, primary research with rigorous valuation analysis and perspective from years of covering our sectors. Our team has over 100 years of combined experience in the consumer and financial services industries. Our data are gathered both from global syndicated sources as well as primary research surveys, industry insights and other proprietary data collection. We offer a high level of service and responsiveness by keeping a focused client list.

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Kellogg: Another Margin Loop with Pringles

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Global Consumer Playbook

Top recommendations, relative stock/sector performance, upcoming events, highlight research reports

March 07, 2012

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Company News

When a Sugar High Isn’t Enough

By DAVID SEGAL YOU want a trip to Kellogg — the birthplace of Honey Smacks, Apple Jacks and countless other sugar-slathered classics — to feel…

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