Bill Pecoriello has been CEO of Consumer Edge Research LLC since Jan. 2009. Prior to founding Consumer Edge Research, he was a Managing Director at Morgan Stanley covering the Beverages and Household/Personal Care sectors for over seven years. He also spent over five years at Sanford Bernstein, where he was a Partner and covered the Beverage and Tobacco sectors. Mr. Pecoriello was also a project manager and Strategic management consultant at Mars & Co, for five years where he consulted to the senior management teams of consumer product companies on strategic issues the companies faced. He was a top ranked Beverage Analyst by Institutional Investor for 11 years and held the number one position from 2003-2008. He has also been top ranked in other surveys such as Greenwich Associates, Wall Street Journal, Forbes and Reuters.
Companies or segments covered: Beverage
